Free beer

Euronics stores that sell home electronics and household appliances are giving away free beer as a mid-summer promotional campaign. Just imagine, you shell out 36 000 EEK's for a plasma or LCD TV with diagonal size somewhere in a range of 40 inches and you will receive 24 cans of A.LeCoq beer.

Whoaa, beer for nothing. Who cares that it amounts just around 1% of the purchase price. It's FREE and it's BEER. Again - it's BEER.

Alright, in case you did not detect my well hidden slight case of sarcasm, I confess - I am being facetious. I think this is an absolutely idiotic use of marketing man hours and an idiotic use of beer for that matter. Think about it, it's a store that sells refrigerators, but the beer is displayed on top of them, not inside. That even takes away the surprise factor. It doesn't stay cold that way either.

Well if you disagree, be my guest and help your-self to a 24 pack at your neighborhood Euronics. Cheers