Possibilities, possibilities. A new app for the I-Phone nrme is coming out soon and this one looks promising. Twitter-like by style, but if you take a closer look, it'll be all about location by substance. The transmitting of messages will be controlled by a pretty narrow geographical area surrounding the sender.
Now if the marketers get involved the use of this app can be promising. Sure it's gonna be fun to find out in which bar or club your friends are getting wasted at, but think about this - last minute price-drop for perishables, it doesn't have to be fish. Fruits, flowers even wedding cakes, that are not picked up.
On demand pricing for opera tickets or for over-purchased wagyu beef at the elite restaurant. Did I mention coupons? That's right location and time-line aware coupons.
This could be fun. It could be turned into a social marketing game.
Here's a link to TechCrunch post that describes nrme quite well
http://www.techcrunch.com/2008/06/26/exclusive-peek-at-nrme-location-based-twitter-without-the-noise/
Friday, June 27, 2008
Thursday, June 26, 2008
Best Crowd-sourcing effort up to date
Brazilian best-selling author Paul Coelho declared a competition on MySpace for making a collaborative movie of the book "The Witch of Portobello". You can pick a character and film the segment of the book in which that character is the narrator (there are fifteen). Then the best entries for each character will be combined to complete the storyline.The entire movie will be submitted to film festivals.
Holy Crap! I think this is incredible. Considering that he's known to have passionate fans, he's executing this perfectly. He's narrowing the creative by dividing the project into segments, well actually his book did that, but it works out great. Meanwhile loosening the reins on trying to control the creative.Plus there will be more than one winner. Like I said - best crowd-sourcing up to this point.
Except...MySpace...Well you can't have it all.
In any case I will go and see it.
And don't take the "best" in the title literally, of course I'm aware of importance of Wikipedia, InnoCentive, Threadless and many others.
Holy Crap! I think this is incredible. Considering that he's known to have passionate fans, he's executing this perfectly. He's narrowing the creative by dividing the project into segments, well actually his book did that, but it works out great. Meanwhile loosening the reins on trying to control the creative.Plus there will be more than one winner. Like I said - best crowd-sourcing up to this point.
Except...MySpace...Well you can't have it all.
In any case I will go and see it.
And don't take the "best" in the title literally, of course I'm aware of importance of Wikipedia, InnoCentive, Threadless and many others.
Tuesday, June 24, 2008
Overfriending
Just today I noticed somebody new following me on Twitter. Somebody with the user-name OOzzl, he(since there's a picture) is also following 144869 others. Yep, that's right one hundred forty four thousand eight hundred and sixty nine others. WTF.
I do get it. He's a collector. He thinks that by following me there's a good chance I will be following him. But NO. I don't need another so-called friend. I truly believe, that my online friends should be at least somewhat similar to my off-line friends. I can't believe I just called REAL LIFE - off-line.
So here it is - Facebook's Beacon failed and there are a lot of reasons, but one that nobody's talking about is - that Word of Mouth only works if you care about the person's opinion in the first place. Oozzl's opinion on the other hand means absolutely nothing to me.
There's a definite connection between me, my every-day decisions (where to eat, what movie to see, which department store to shop at) and the source of the recommendation. If I don't know you, don't respect you - it means ... you guessed it.
Oh yeah, couple of weeks ago I met an old friend on the street and later tried to contact him on Orkut, but unfortunately he's over his friends limit. In case you didn't know, I'm pretty sure it's at 1000. I'm happy for him - that is a lot of friends.
Too bad, there's just very little value from marketer's point of view with these online super-connectors. The connections are too weak. That's putting it mildly, quite often the connections are non-existent.
So I will keep my real life friends and connect with them in real life, using all possible communication methods. Online and off-line.
I do get it. He's a collector. He thinks that by following me there's a good chance I will be following him. But NO. I don't need another so-called friend. I truly believe, that my online friends should be at least somewhat similar to my off-line friends. I can't believe I just called REAL LIFE - off-line.
So here it is - Facebook's Beacon failed and there are a lot of reasons, but one that nobody's talking about is - that Word of Mouth only works if you care about the person's opinion in the first place. Oozzl's opinion on the other hand means absolutely nothing to me.
There's a definite connection between me, my every-day decisions (where to eat, what movie to see, which department store to shop at) and the source of the recommendation. If I don't know you, don't respect you - it means ... you guessed it.
Oh yeah, couple of weeks ago I met an old friend on the street and later tried to contact him on Orkut, but unfortunately he's over his friends limit. In case you didn't know, I'm pretty sure it's at 1000. I'm happy for him - that is a lot of friends.
Too bad, there's just very little value from marketer's point of view with these online super-connectors. The connections are too weak. That's putting it mildly, quite often the connections are non-existent.
So I will keep my real life friends and connect with them in real life, using all possible communication methods. Online and off-line.
APML
I guess the future is now. Finally. Attention Profiling Mark-up Language is taking care of all of my on-line needs.Is there other kind? In a little while I-myself will cease to be necessary.
No more surfing the net,
Facebook-Orkut-Amazon-Ebay-Twitter-Google-Last.Fm mash-up will know exactly what to do.
Except, I kinda like the discovery part of online experience. It's the same with a lot of people and shopping, they don't want to find that perfect accessory in the very first store. They enjoy the process way too much.
Still, lately I have been fooling around with Engagd and I've been using Particls for quite some time. I also use Piggy Bank browser add-on and Last.Fm and Jango for my background music needs while using my laptop.
What I'm unhappy with is the quality of the recommendation engines. Maybe it's just me since even I consider my taste in music odd. It ranges from old hardcore punk like Black Flag to mellow crooner k.d.lang. My likings of movies are no better.
Even if it is me, there's still no question these engines don't work. Netflix is working hard on improving theirs, but hey - after entering around 200 movies I like, it still showed "Dude Where's My Car?" as one of the recommendations.
Personally I still like Amazon's - "buyers who bought this, also bought these".
It's not really an engine and there's no algorithms involved, but quite often it works for me. Maybe it's the human factor.
I don't know what I don't know and too often I don't know what I want. It also doesn't look like truly semantic web is happening any day soon. It could be a good thing.
I dread the day my browser will know exactly where to take me.
No more surfing the net,
Facebook-Orkut-Amazon-Ebay-Twitter-Google-Last.Fm mash-up will know exactly what to do.
Except, I kinda like the discovery part of online experience. It's the same with a lot of people and shopping, they don't want to find that perfect accessory in the very first store. They enjoy the process way too much.
Still, lately I have been fooling around with Engagd and I've been using Particls for quite some time. I also use Piggy Bank browser add-on and Last.Fm and Jango for my background music needs while using my laptop.
What I'm unhappy with is the quality of the recommendation engines. Maybe it's just me since even I consider my taste in music odd. It ranges from old hardcore punk like Black Flag to mellow crooner k.d.lang. My likings of movies are no better.
Even if it is me, there's still no question these engines don't work. Netflix is working hard on improving theirs, but hey - after entering around 200 movies I like, it still showed "Dude Where's My Car?" as one of the recommendations.
Personally I still like Amazon's - "buyers who bought this, also bought these".
It's not really an engine and there's no algorithms involved, but quite often it works for me. Maybe it's the human factor.
I don't know what I don't know and too often I don't know what I want. It also doesn't look like truly semantic web is happening any day soon. It could be a good thing.
I dread the day my browser will know exactly where to take me.
Thursday, June 12, 2008
Online Marketing Buzzwords Du Jour
What would I do without the ability to hypothesize about the tools of engagement that can monetize my platform for customer synchronization? Without that, how could I possibly automate the optimization of my behavioral targeting methodology or expand the customization engine with which it meets my ROI?
WOW...
P.S. Does that ROI stand for Return On Investment or Return On Influence?
WOW...
P.S. Does that ROI stand for Return On Investment or Return On Influence?
Wednesday, June 11, 2008
I want to play
Yes I do, I want to play and I'm sure there are others. Not everybody is willing to admit to that. Well I'm ready and brave enough. I admit it. That's what I want. I want to play.
Life is not easy and we are way too serious most of the time. So this is my resolution, I know it's not New Year's, but who said you can't have June or July resolutions. Now I just have to figure out a way that will seem at least somewhat acceptable for the rest of society.
See I think that we could use play in almost all of the everyday situations. The workplace - it just screams for it. The daily commute - let's see, if I let every car that's not yellow to cut in front of me in traffic, how long would it take to get the finger from the driver behind me? OK, maybe it'll add few minutes, but I could feel better about the whole trip. Then there's relationships, it's already all play, not all fun play though. We need to work on that. Sex - need I say more, without play and being fun it's just a release, then again with fun play - it's the best thing possible.
Distinguished psychologist, ethologist, affective neuroscientist, and one of the greatest intellectual troublemakers of 20th century Jaak Panksepp discovered that play offers another arena for social epigenetics. His work identified a specific compound generated during play that drives genetic transcription. His findings add new significance to every child's universal yearning and to mine and I have a feeling to your's as well.
I want to play just means that everything that's going on gets suspended in "as if" reality. That can only happen in relatively safe environment. Well ... where could that be in the beginning of 21st century? Too many family environments are dysfunctional. TV? Not really an environment, still more like moving pictures invented in the beginning of the previous century. Facebook or Orkut? Basically schoolyard bullies who are spying on us just to tell on us, all the while taking our lunch money. I personally think it does not exist.
So here I am with my brand new resolution, but no good outlet. Guess what? This whole thing requires a simple action. Letting go. Saying ... fuck it. I want to play.
All you marketing people out there are you getting this? I' m not alone and we are not afraid. If anything we are bored. So what are you scared of? We are ready and you can make money off us. Let's play.
Life is not easy and we are way too serious most of the time. So this is my resolution, I know it's not New Year's, but who said you can't have June or July resolutions. Now I just have to figure out a way that will seem at least somewhat acceptable for the rest of society.
See I think that we could use play in almost all of the everyday situations. The workplace - it just screams for it. The daily commute - let's see, if I let every car that's not yellow to cut in front of me in traffic, how long would it take to get the finger from the driver behind me? OK, maybe it'll add few minutes, but I could feel better about the whole trip. Then there's relationships, it's already all play, not all fun play though. We need to work on that. Sex - need I say more, without play and being fun it's just a release, then again with fun play - it's the best thing possible.
Distinguished psychologist, ethologist, affective neuroscientist, and one of the greatest intellectual troublemakers of 20th century Jaak Panksepp discovered that play offers another arena for social epigenetics. His work identified a specific compound generated during play that drives genetic transcription. His findings add new significance to every child's universal yearning and to mine and I have a feeling to your's as well.
I want to play just means that everything that's going on gets suspended in "as if" reality. That can only happen in relatively safe environment. Well ... where could that be in the beginning of 21st century? Too many family environments are dysfunctional. TV? Not really an environment, still more like moving pictures invented in the beginning of the previous century. Facebook or Orkut? Basically schoolyard bullies who are spying on us just to tell on us, all the while taking our lunch money. I personally think it does not exist.
So here I am with my brand new resolution, but no good outlet. Guess what? This whole thing requires a simple action. Letting go. Saying ... fuck it. I want to play.
All you marketing people out there are you getting this? I' m not alone and we are not afraid. If anything we are bored. So what are you scared of? We are ready and you can make money off us. Let's play.
Tuesday, June 10, 2008
Free beer
Euronics stores that sell home electronics and household appliances are giving away free beer as a mid-summer promotional campaign. Just imagine, you shell out 36 000 EEK's for a plasma or LCD TV with diagonal size somewhere in a range of 40 inches and you will receive 24 cans of A.LeCoq beer.
Whoaa, beer for nothing. Who cares that it amounts just around 1% of the purchase price. It's FREE and it's BEER. Again - it's BEER.
Alright, in case you did not detect my well hidden slight case of sarcasm, I confess - I am being facetious. I think this is an absolutely idiotic use of marketing man hours and an idiotic use of beer for that matter. Think about it, it's a store that sells refrigerators, but the beer is displayed on top of them, not inside. That even takes away the surprise factor. It doesn't stay cold that way either.
Well if you disagree, be my guest and help your-self to a 24 pack at your neighborhood Euronics. Cheers
Whoaa, beer for nothing. Who cares that it amounts just around 1% of the purchase price. It's FREE and it's BEER. Again - it's BEER.
Alright, in case you did not detect my well hidden slight case of sarcasm, I confess - I am being facetious. I think this is an absolutely idiotic use of marketing man hours and an idiotic use of beer for that matter. Think about it, it's a store that sells refrigerators, but the beer is displayed on top of them, not inside. That even takes away the surprise factor. It doesn't stay cold that way either.
Well if you disagree, be my guest and help your-self to a 24 pack at your neighborhood Euronics. Cheers
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