Thursday, July 23, 2009
Wednesday, July 22, 2009
The Most Engaged Brands on the Web
A study by Wetpaint and Charlene Li of Groundswell fame scores the engagement level of each of the top 100 brands across more than ten social media channels, including blogs, Facebook, Twitter, wikis, and discussion forums. Here's the top ten:
1. Starbucks (127)
2. Dell (123)
3. eBay (115)
4. Google (105)
5. Microsoft (103)
6. Thomson Reuters (101)
7. Nike (100)
8. Amazon (88)
9. SAP (86)
10. Tie – Yahoo!/Intel (85)
The study also claims a correlation between social media engagement and revenue growth. The brands most aggressive in social media saw revenues grow an average of 18 percent over the past 12 months, while the least active saw revenues drop 6 percent. I doubt that their level of social media engagement had much to do with their revenue growth, it is just that these are companies that do a lot of stuff right besides social media. Then again they're not taking any chances with social either.
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Gotta love #9, who would've guessed SAP?
1. Starbucks (127)
2. Dell (123)
3. eBay (115)
4. Google (105)
5. Microsoft (103)
6. Thomson Reuters (101)
7. Nike (100)
8. Amazon (88)
9. SAP (86)
10. Tie – Yahoo!/Intel (85)
The study also claims a correlation between social media engagement and revenue growth. The brands most aggressive in social media saw revenues grow an average of 18 percent over the past 12 months, while the least active saw revenues drop 6 percent. I doubt that their level of social media engagement had much to do with their revenue growth, it is just that these are companies that do a lot of stuff right besides social media. Then again they're not taking any chances with social either.
'
Gotta love #9, who would've guessed SAP?
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