Cherry Girl

MTV has just come out with an environmental campaign "Cherry Girl". It includes a 60 sec. video spot, website, Facebook page and of course a Twitter feed. That's all good, but the the clip itself is a perfect example what advertising should not be - ART. Advertising is a business and it should always be measured by it's ability to sell stuff. I do get the difference between an ad for CPG and a public service announcement, but still - you need to sell the message. By the way I did get the story: she works at the dry cleaners, stuffs envelopes with cherry pits into clean suit pockets and when a customers discover and open the envelopes - cherry trees all over. I just did not buy it. By the time the clip was over I had forgotten about the environment also.





She also has a blog and she's on Flickr

Wikitude makes Augmented Reality useful

Augmented Reality has always been cool, but that's just it - it has been only cool. Now Wikitude from Mobilizy makes it also useful, while keeping it cool.

Semantic Marketing

If you built it they will come, just imagine a marketing plan that interconnects all aspects of your and your clients' existence. Harness the data, then meta-data, then analyze across the board not forgetting that everything is connected, then optimize...oops, let's call it SWO - semantic web optimization. Optimization within subnetworks of networks and so-on. Then react accordingly and distribute your own data with your own meta-data. Then track and measure the impact across the board, analyze, re-analyze, mash it all together, add a pinch of nutmeg and think for a second that you're done.

Marketing plan that mines the semantic web for customer service, market research, customer monitoring, competitive intelligence, brand protection and something else that I can't even imagine. Your brand in all of the spheres - blog-comments-forums-viral-social-micro something and Google. Because Google will not die anytime soon. It is afraid, but afraid with lot of money. Every time it gets scared it will buy whatever makes it scared. Twitter's next.

Semantic branding and marketing, it's coming and it's gonna be cool.

Viral is not a noun

Since when "viral" no longer describes a spread of things. It seems that nowadays "viral" refers to a thing, not an action. In any case here they are - the latest hits:







Is it just me, but it seems that online viral clips are becoming little too main-stream? Cool factor - gone. I guess all that's left is to play by the rules that all other media channels obey by - make content that people love and that's not an easy thing to do.