Cherry Girl

MTV has just come out with an environmental campaign "Cherry Girl". It includes a 60 sec. video spot, website, Facebook page and of course a Twitter feed. That's all good, but the the clip itself is a perfect example what advertising should not be - ART. Advertising is a business and it should always be measured by it's ability to sell stuff. I do get the difference between an ad for CPG and a public service announcement, but still - you need to sell the message. By the way I did get the story: she works at the dry cleaners, stuffs envelopes with cherry pits into clean suit pockets and when a customers discover and open the envelopes - cherry trees all over. I just did not buy it. By the time the clip was over I had forgotten about the environment also.





She also has a blog and she's on Flickr