PEPSI Forever

So that's why I haven't being drinking Pepsi. The logo was all wrong. Rumors are saying that the total relogoing ( not a real word ) cost will be in several million dollars.
Hmmm...

I'm on TV

It used to be that I had to send out crap like this myself, now my buddies are doing it. I like it.

All Blacks, Nano Technology and Adidas.

This is not a Jersey - is the latest marketing campaign from a New Zealand All Blacks rugby team and it's got everything. High Tech, interactivity, fan base engagement and viral components. Like I said - everything.

One jersey at a time is getting engraved by the names of 100,000 fans. Team Captain Richie McCaw's jersey was just finished, meaning that the names of fans were engraved onto a single thread used to make the jerseys. No worries though, you can still sign up your name for the next jersey.

The engraving process is made possible by Fibre Imprinting Nanotechnology, which was developed by Professor Richard Blaikie of the University of Canterbury and the MacDiarmid Institute of Advanced Materials and Nanotechnology.

Talk about engagement - you sign up, you invite your friends to sign up and there's even a search engine to find who else has signed up to have their name worn on the battle field.



They call it "AdiThread" and you can sign up here http://www.thisisnotajersey.com/#/adiThread

Juan Valdez - the Second Coming

I've always loved this brand and not only because I love coffee. Adored the laid back character invented way back in the fifties ( the friendly coffee grower with the somewhat ridiculous mustache, who comes to your door in the morning with a steaming cup'o'joe, not sure why they decided to ignore the late night coffee drinkers ). Absolutely loved him sitting in the stands at tennis US Open about a decade ago and consider the latest to be ingenious...

Here's the link http://seattlepi.nwsource.com/business/383742_juanvaldez17.html?source=rss

More Girl Talk for the Weekend

Girl Talk takes it up a notch with Feed the Animals

Girl Talk aka Gregg Gillis has turned Mashups into a truly new art form and you gotta love the pay as you wish business model.




Noosic T-Shirt: Girl Talk: Feed The Animals: Play Your Part - video powered by Metacafe

O Estado De S. Paulo & Nissan make You the Newsmaker

Way too often I rant about some bad and sometimes downright pathetic marketing and advertising efforts. This time it gives me great pleasure to direct your attention towards a truly original and resources consuming campaign. Definitely no easy feat.

Daily newspaper published in Brazil combined forces with Japanese auto-maker Nissan and together they accomplished something truly different in printed news publishing world.

They simply asked the readers - What news do YOU want to see on the Sunday edition front page? Subscribers were given a task: generate the news and pictures that you yourself would like to see in the paper. The accompanying Nissan ad claimed - "Escape the pattern. You, yourself should write the news".

The process was made simple, it simply required the users to go online, click on a Nissan banner ad, write headlines, upload pictures and proof the finished product before submitting the work.

OK, if this would be it, I'd still consider it a cool campaign. Imagine the subscribers surprise Sunday morning when they received the paper with the front page they designed. More than 1,000 personalized front pages were created and distributed. This time the Nissan ad exclaimed - "We proved that deciding what should be the news is out of the pattern".

Extreme customization, interaction with the brand and just way too many super-cool aspects to list were used in this campaign running in a old-school world, advertising an old world product.

Proof that it's not about the environment the idea flourishes in, but the idea itself. It always is.