So that's why I haven't being drinking Pepsi. The logo was all wrong. Rumors are saying that the total relogoing ( not a real word ) cost will be in several million dollars.
Hmmm...
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"So, when Pepsi and BestBuy start 'testing' logos, and proclaiming that a new logo might change their market share, I get nervous. You can't test a logo any more than you can test a first name."
ReplyDeletehttp://sethgodin.typepad.com/seths_blog/2008/10/your-brand-is-n.html