I've always loved this brand and not only because I love coffee. Adored the laid back character invented way back in the fifties ( the friendly coffee grower with the somewhat ridiculous mustache, who comes to your door in the morning with a steaming cup'o'joe, not sure why they decided to ignore the late night coffee drinkers ). Absolutely loved him sitting in the stands at tennis US Open about a decade ago and consider the latest to be ingenious...
Here's the link http://seattlepi.nwsource.com/business/383742_juanvaldez17.html?source=rss
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