tag:blogger.com,1999:blog-20372510248915966402024-03-05T04:26:35.141-08:00All We Need Is Love and MarketingRon Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.comBlogger77125tag:blogger.com,1999:blog-2037251024891596640.post-31138528422568016402010-03-04T01:53:00.000-08:002010-03-04T02:03:44.197-08:00Humor in AdsJury is still out on humor in advertising. Sure every once in a while it is a lot of fun and people dig it. What remains unsure is its selling ability. Here is a good example when humor in ads is truly funny. <a href="http://www.hapasushi.com/">Hapa sushi</a>.<br /><br /><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/00wJgOwfs9Y&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/00wJgOwfs9Y&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><br /><br /><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/qDfL6Yui_74&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/qDfL6Yui_74&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/E6Kx_ZtKCa0&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/E6Kx_ZtKCa0&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com1tag:blogger.com,1999:blog-2037251024891596640.post-90557856213749228502010-02-23T05:39:00.000-08:002010-02-23T05:43:58.738-08:00Super Efficient Re-BrandingSure, you can call it cheap or cheesy or whatever.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCk3oKfR_fbZ1GMuhKH2Yu0q5mmOgIkOiw6WjWYJpDne4pORtmcXDwCOuj5WaCzQOVjLv53GjLZzV35-lQIt4f42HrwrE_8ucHyt_brJVDkguyihWdMsLbNM8SM8iwNUQ5JCS1WmnV0eGK/s1600-h/IMG_0862.JPG"><img style="cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCk3oKfR_fbZ1GMuhKH2Yu0q5mmOgIkOiw6WjWYJpDne4pORtmcXDwCOuj5WaCzQOVjLv53GjLZzV35-lQIt4f42HrwrE_8ucHyt_brJVDkguyihWdMsLbNM8SM8iwNUQ5JCS1WmnV0eGK/s400/IMG_0862.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5441433583553698210" /></a><br /><br />Let's just call it efficient or cost-efficient or super-efficient. All it took was a razor blade and an "A" plus"B".Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com0tag:blogger.com,1999:blog-2037251024891596640.post-83885528479252221442010-02-11T04:03:00.000-08:002010-02-11T04:06:43.924-08:00I want to live in a Barclaycard commercial worldThis is a first for me. I literally want to reside in a make belief world that only exist in a TV commercial. I know it sounds cheesy, but who wouldn't want to commute using a rollercoaster?<br /><br /><br /><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/qOgFP2TLq-o&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/qOgFP2TLq-o&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com0tag:blogger.com,1999:blog-2037251024891596640.post-8819197553061788552009-11-19T03:52:00.000-08:002009-11-19T04:04:42.995-08:00Browser Manipulation for AccionaGood cause, good song, great execution. Campaign for Acciona, a sustainable development firm based in Spain. Song “Pure Imagination” (made famous by Gene Wilder in Willy Wonka & The Chocolate Factory). 80-second clip by director Marcel Burgos for McCann Erickson Italia. 1-2-3 punch. <br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhWoIgHrUJECcrchR8YXZUBk3hDS4vdeS6XZzaEY2nkK3Oi9VIZnTcq11BgOR2xbsY7ptbKN3QpE0WfGgMEis5m_eo4RRBoADVRZqGdMyGmwBs3Wc6uPYlMyDVwAP7jefZidTBpgfqBJqT/s1600/1408_thumbnail.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 150px; height: 115px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhWoIgHrUJECcrchR8YXZUBk3hDS4vdeS6XZzaEY2nkK3Oi9VIZnTcq11BgOR2xbsY7ptbKN3QpE0WfGgMEis5m_eo4RRBoADVRZqGdMyGmwBs3Wc6uPYlMyDVwAP7jefZidTBpgfqBJqT/s400/1408_thumbnail.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5405781564899650466" /></a><br /><a href="http://www.youtube.com/experiencere">http://www.youtube.com/experiencere</a><br /><br />I'm not sure how they did it, but it is impressive. YouTube browser window starts to tremble and shake and then seemingly implodes. Something new combined with something old (the song) definitely captured my short attention span.Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com0tag:blogger.com,1999:blog-2037251024891596640.post-59381482494266767322009-10-14T02:33:00.000-07:002009-10-14T02:37:09.695-07:00Social Media Real Time CounterSince you got on this site:<br /><br /><object id="Garys Social Media Count" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="450" height="488" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="quality" value="high" /><param name="bgcolor" value="#FFFFFF" /><param name="src" value="http://www.personalizemedia.com/media/socmedcounter.swf" /><param name="name" value="myMovieName" /><embed id="Garys Social Media Count" type="application/x-shockwave-flash" width="450" height="488" src="http://www.personalizemedia.com/media/socmedcounter.swf" name="myMovieName" bgcolor="#FFFFFF" quality="high"></embed></object><br /><br />Thanks Gary, this is pretty cool.Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com0tag:blogger.com,1999:blog-2037251024891596640.post-73112624642882019552009-10-02T01:30:00.000-07:002009-10-02T01:38:31.251-07:00Expense a Steak<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyIJM9cAwSfM4H3aEI1j80_7NWW7YoLFPxtSBOphxSy0zn3NbaPNc8cfyhryeRRW2vEVaHzOLlEtUzO-uIBWqCOU3KkXFWjasUQSQjzAS4YhQTL7oRZXOjOJS6tXB_FJyVnVbFHWnbeV3n/s1600-h/2009-10-02_1137.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 304px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyIJM9cAwSfM4H3aEI1j80_7NWW7YoLFPxtSBOphxSy0zn3NbaPNc8cfyhryeRRW2vEVaHzOLlEtUzO-uIBWqCOU3KkXFWjasUQSQjzAS4YhQTL7oRZXOjOJS6tXB_FJyVnVbFHWnbeV3n/s400/2009-10-02_1137.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5387919201170919074" /></a><br />This is an absolute riot. What a great campaign idea.<br /><br /><a href="http://www.expenseasteak.com/">http://www.expenseasteak.com/</a>Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com0tag:blogger.com,1999:blog-2037251024891596640.post-80537324763874280272009-09-29T12:02:00.000-07:002009-09-29T12:04:28.215-07:00Oh no, MS does it again.This is a wild bunch. I don't think I would last at this party for even couple of minutes.<br /><br /><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/1cX4t5-YpHQ&hl=en&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/1cX4t5-YpHQ&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com1tag:blogger.com,1999:blog-2037251024891596640.post-63351859474065749282009-09-18T00:14:00.000-07:002009-09-18T00:22:38.940-07:00ESPN and W+K/N.Y. Go VirtualHow cool is this?<br /><br /><embed src="http://creativity-online.com/video/player.swf" quality="high" bgcolor="#869ca7" width="480" height="270" name="player" align="middle" play="true" loop="false" quality="high" allowFullScreen="true" allowScriptAccess="always" flashVars="config=http://creativity-online.com/xml/config.player.php&p=17323" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer"></embed><br /><br /><a href="http://espn.go.com/">ESPN</a><br /><br /><a href="http://blog.wknyc.com/">W+K/N.Y.</a>Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com0tag:blogger.com,1999:blog-2037251024891596640.post-86551838605484427492009-08-04T02:53:00.000-07:002009-08-04T03:08:42.646-07:00Judges Pick The Funniest Tv CommercialsMarket research and communication firm <a href="http://www.luntz.com/">Luntz, Maslansky Strategic Research</a>, a unit of <a href="http://www.omnicomgroup.com/home">Omnicom Group</a>, provided handheld meters that allowed the judges to record second-by-second reactions to the commercials, which dated from 1965. These are the best of the best. What do you think?<br /><br /><br /><a href="http://www.youtube.com/watch?v=I07xDdFMdgw&feature=related">No.1 Ikea<br /></a><br /><a href="http://www.youtube.com/watch?v=gVY04NQUpxk">No.2 Levi's<br /></a><br /><a href="http://www.youtube.com/watch?v=fzbMcsrK-tw">No.3 Outpost.com<br /></a><br /><a href="http://www.youtube.com/watch?v=NeK5ZjtpO-M">No.4 Federal Express</a><br /><br /><a href="http://www.youtube.com/watch?v=ErgdUhZteqw">No.5 Alka Seltzer</a><br /><br /><a href="http://www.youtube.com/watch?v=Pfq8ODg_ZVA">No.6 Verizon</a><br /><br /><a href="http://www.youtube.com/watch?v=mZk7-1uGmc4">No.7 Budweiser<br /></a><br /><a href="http://www.youtube.com/watch?v=Y5E0TbEQPPY">No.8 Yahoo</a><br /><br /><a href="http://www.youtube.com/watch?v=YdwrYiNJc_E">No.9 EDS<br /></a><br /><a href="http://www.youtube.com/watch?v=yulxnzAsWEM">No.10 Southern Airways</a>Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com0tag:blogger.com,1999:blog-2037251024891596640.post-35219823149854470282009-07-23T09:25:00.000-07:002009-07-23T09:30:38.504-07:00I don't always like Beer Commercials, but when I do, I Prefer Dos Equis<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/p2SSZA0CjdQ&hl=en&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/p2SSZA0CjdQ&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/SfKTDMEoC88&hl=en&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/SfKTDMEoC88&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/RTdzCVzs3j0&hl=en&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/RTdzCVzs3j0&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com0tag:blogger.com,1999:blog-2037251024891596640.post-19669097832531046802009-07-22T00:31:00.000-07:002009-07-22T00:46:49.339-07:00The Most Engaged Brands on the WebA study by <a href="http://www.wetpaint.com/">Wetpaint</a> and <a href="http://twitter.com/charleneli">Charlene Li</a> of <a href="http://www.forrester.com/Groundswell">Groundswell</a> fame scores the engagement level of each of the top 100 brands across more than ten social media channels, including blogs, Facebook, Twitter, wikis, and discussion forums. Here's the top ten:<br /><br />1. Starbucks (127)<br />2. Dell (123)<br />3. eBay (115)<br />4. Google (105)<br />5. Microsoft (103)<br />6. Thomson Reuters (101)<br />7. Nike (100)<br />8. Amazon (88)<br />9. SAP (86)<br />10. Tie – Yahoo!/Intel (85)<br /><br />The study also claims a correlation between social media engagement and revenue growth. The brands most aggressive in social media saw revenues grow an average of 18 percent over the past 12 months, while the least active saw revenues drop 6 percent. I doubt that their level of social media engagement had much to do with their revenue growth, it is just that these are companies that do a lot of stuff right besides social media. Then again they're not taking any chances with social either.<br />'<br /><br />Gotta love #9, who would've guessed SAP?Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com1tag:blogger.com,1999:blog-2037251024891596640.post-56279166099287771782009-04-30T01:06:00.000-07:002009-04-30T01:27:10.494-07:00Cherry Girl<a href="http://www.mtv.com/">MTV</a> has just come out with an environmental campaign "Cherry Girl". It includes a <a href="http://www.youtube.com/watch?v=TlngcFeaqmA">60 sec. video spot</a>, <a href="http://www.mtvcherrygirl.com/">website</a>, <a href="http://www.facebook.com/pages/Cherry-Girl/84227584496?ref=mf">Facebook page</a> and of course a <a href="http://twitter.com/iamcherrygirl">Twitter feed</a>. That's all good, but the the clip itself is a perfect example what advertising should not be - ART. Advertising is a business and it should always be measured by it's ability to sell stuff. I do get the difference between an ad for <a href="http://en.wikipedia.org/wiki/Consumer_packaged_goods">CPG</a> and a public service announcement, but still - you need to sell the message. By the way I did get the story: she works at the dry cleaners, stuffs envelopes with cherry pits into clean suit pockets and when a customers discover and open the envelopes - cherry trees all over. I just did not buy it. By the time the clip was over I had forgotten about the environment also.<br /><br /><br /><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/TlngcFeaqmA&hl=en&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/TlngcFeaqmA&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br /><br />She also has a <a href="http://www.iamcherrygirl.com/">blog</a> and she's on <a href="http://www.flickr.com/groups/mtvcherrygirl/">Flickr </a>Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com0tag:blogger.com,1999:blog-2037251024891596640.post-9104936016031068632009-04-29T02:27:00.000-07:002009-04-29T02:34:10.647-07:00Wikitude makes Augmented Reality usefulAugmented Reality has always been cool, but that's just it - it has been only cool. Now <a href="http://www.mobilizy.com/wikitude.php">Wikitude</a> from <a href="http://www.mobilizy.com/index.php">Mobilizy</a> makes it also useful, while keeping it cool.<br /><br /><br /><object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/8EA8xlicmT8&hl=en&fs=1&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/8EA8xlicmT8&hl=en&fs=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object>Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com0tag:blogger.com,1999:blog-2037251024891596640.post-84462016848623970472009-04-03T02:05:00.000-07:002009-04-03T06:33:11.561-07:00Semantic Marketing<a href="http://en.wikipedia.org/wiki/Field_of_Dreams">If you built it they will come</a>, just imagine a marketing plan that interconnects all aspects of your and your clients' existence. Harness the data, then meta-data, then analyze across the board not forgetting that everything is connected, then optimize...oops, let's call it SWO - semantic web optimization. Optimization within subnetworks of networks and so-on. Then react accordingly and distribute your own data with your own meta-data. Then track and measure the impact across the board, analyze, re-analyze, mash it all together, add a pinch of nutmeg and think for a second that you're done. <br /><br />Marketing plan that mines the semantic web for customer service, market research, customer monitoring, competitive intelligence, brand protection and something else that I can't even imagine. Your brand in all of the spheres - blog-comments-forums-viral-social-micro something and Google. Because Google will not die anytime soon. It is afraid, but afraid with lot of money. Every time it gets scared it will buy whatever makes it scared. Twitter's next.<br /><br />Semantic branding and marketing, it's coming and it's gonna be cool.Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com1tag:blogger.com,1999:blog-2037251024891596640.post-33031673014299575332009-04-03T00:25:00.000-07:002009-04-03T00:50:37.563-07:00Viral is not a nounSince when "viral" no longer describes a spread of things. It seems that nowadays "viral" refers to a thing, not an action. In any case here they are - the latest hits:<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/4kK6F7t-x6E&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/4kK6F7t-x6E&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Uqt3Zb7BItA&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Uqt3Zb7BItA&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/W8L_YYg6vMk&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/W8L_YYg6vMk&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/JiTr6hZEYWI&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/JiTr6hZEYWI&hl=en&fs=1" type="application/x-shockwave-flash" <br />allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><object width="480" <br />height="295"><param name="movie" value="http://www.youtube.com/v/3QHuYr7J0E8&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/3QHuYr7J0E8&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/t0SchmcLXMQ&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/t0SchmcLXMQ&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/VQ3d3KigPQM&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/VQ3d3KigPQM&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/D2FX9rviEhw&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/D2FX9rviEhw&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object><br /><br /><br />Is it just me, but it seems that online viral clips are becoming little too main-stream? Cool factor - gone. I guess all that's left is to play by the rules that all other media channels obey by - make content that people love and that's not an easy thing to do.Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com0tag:blogger.com,1999:blog-2037251024891596640.post-36140008766915415702009-03-27T00:58:00.000-07:002009-03-27T07:55:43.779-07:00Big Mac & Apple PieHip-hop artist/producer/stylista <a href="http://www.myspace.com/pharrell">Pharell</a> at the <a href="http://en.wikipedia.org/wiki/Charles_de_Gaulle_International_Airport">Paris Charles deGaulle</a> airport starts singing and dancing just to get food at <a href="http://www.mcdonalds.com/">McDonald's</a> is the very best kind of customer <a href="http://www.lovemarks.com/">"Lovemarks"</a>. Somebody being there with a video-cam makes it perfect. <a href="http://www.mcdonalds.ee/et/worlds/">McDonald's</a> should be ecstatic and maybe they are. Let's not forget that <a href="http://apps.facebook.com/ilike/artist/PhareLL">Pharell</a>, unlike some other hip-hop artist, is a real cool guy and all in all likable human being. If only the employees in <a href="http://images.google.com/images?client=safari&rls=en-us&q=golden%20arches&oe=UTF-8&um=1&ie=UTF-8&sa=N&hl=en&tab=wi">Golden Arches</a> uniforms would have shared some of the enthusiasm for their product shown by <a href="http://www.youtube.com/watch?v=vscHEDnTtc4">Pharell</a>. <br /><br /><br /><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/U4chHBO_RTA&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/U4chHBO_RTA&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object>Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com0tag:blogger.com,1999:blog-2037251024891596640.post-25694236041929141352009-03-18T12:14:00.000-07:002009-03-18T15:03:51.733-07:00My Name is Bond, James Bond and I wear Baltman<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidsVNnzrKrBYJax0IkQDsot02r1BDJdgKWnTu5KGBA39-oXkoZbBC9nJ6jPpp4FOk6eWGE_f12-kR7OqKYn4ILI85AsDHqwtqosaRD7NH1ndwSjueWXl3Sgulrhfo78tmlCGiwYKlzJhrA/s1600-h/pilt_30_hooaeg.jpg"><img style="cursor:pointer; cursor:hand;width: 400px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidsVNnzrKrBYJax0IkQDsot02r1BDJdgKWnTu5KGBA39-oXkoZbBC9nJ6jPpp4FOk6eWGE_f12-kR7OqKYn4ILI85AsDHqwtqosaRD7NH1ndwSjueWXl3Sgulrhfo78tmlCGiwYKlzJhrA/s400/pilt_30_hooaeg.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5314611263540625426" /></a><br /><br />What's going on here? When most brands in a whole wide world are directing their ad and marketing campaigns towards sensibility right now, <a href="http://www.baltman.ee/">Baltman</a> is taking the opposite approach, by telling us that if we wear their suits we are not only gonna look good, but also gonna get laid. A lot. Beautiful women, even better, beautiful women in pairs and blindfolded, will become our sex-slaves.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBJ-LSLkj-R_-EPGehWfjGEWHmi0MqP3ojx9Vgden2A38Me1s72WFvwSRZdaejLQ7b_MAOu-EML8N51tJinl8jgIGwgBY6iy5IiO_yuNSnorcvRMadB7UWzyVd4Ssr-POvzSJImptLb0yJ/s1600-h/pilt_27_hooaeg.jpg"><img style="cursor:pointer; cursor:hand;width: 400px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBJ-LSLkj-R_-EPGehWfjGEWHmi0MqP3ojx9Vgden2A38Me1s72WFvwSRZdaejLQ7b_MAOu-EML8N51tJinl8jgIGwgBY6iy5IiO_yuNSnorcvRMadB7UWzyVd4Ssr-POvzSJImptLb0yJ/s400/pilt_27_hooaeg.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5314611527076389682" /></a><br /><br />All this because I'll be wearing <a href="http://www.baltman.ee/">Baltman</a> clothes? Well it better happen. I'm taking your word for it and buying it. Plus I will complain if it does not happen. Complain a lot. <br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD7FEBLTiusXcvkkMiz84j4XRMjxxOBkc3RxgFBiTzpO3_SS-lnrEXdgGAJ6GMqCSR4zrmWb3apz2oak_E_GWETDcSDMdTeMhVM01XvPwB5ZoRUl4yPEorT0ut2eoqwDY4AjSxrGdjQ3gG/s1600-h/pilt_29_hooaeg.jpg"><img style="cursor:pointer; cursor:hand;width: 400px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD7FEBLTiusXcvkkMiz84j4XRMjxxOBkc3RxgFBiTzpO3_SS-lnrEXdgGAJ6GMqCSR4zrmWb3apz2oak_E_GWETDcSDMdTeMhVM01XvPwB5ZoRUl4yPEorT0ut2eoqwDY4AjSxrGdjQ3gG/s400/pilt_29_hooaeg.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5314611882256620242" /></a><br /><br />I'm as kinky as the next guy, willing to roll with the best of them, but the last picture gives me the creeps. Once again <a href="http://www.baltman.ee/">Baltman</a> you better deliver on your promise.Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com2tag:blogger.com,1999:blog-2037251024891596640.post-87473029055944776892009-03-10T14:08:00.000-07:002009-03-10T14:34:08.896-07:00@savisaar - To Tweet or not To Tweet...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjInfZi1iyMDvYY1e-5qeqmRZLhzQJ4sexUqNHDPwyzSBgd7Ox8meI459qeXQ2Z2z6ptom6oQ13pXtoVd3_yhkyVdsvjExdpjBzPkHLWo8-F4t8oC7BCDuByrPzWc12tkGYQdVbtGahCw8i/s1600-h/l2_t175143_savisaar_jpg.jpg"><img style="cursor:pointer; cursor:hand;width: 399px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjInfZi1iyMDvYY1e-5qeqmRZLhzQJ4sexUqNHDPwyzSBgd7Ox8meI459qeXQ2Z2z6ptom6oQ13pXtoVd3_yhkyVdsvjExdpjBzPkHLWo8-F4t8oC7BCDuByrPzWc12tkGYQdVbtGahCw8i/s400/l2_t175143_savisaar_jpg.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5311674822348691458" /></a><br /><br /><br />...that is the question and the answer for you <a href="https://twitter.com/savisaar">@savisaar</a> is a simple NO. Whoever is in charge of your Social Media or Online Media or Earned Media tactics unfortunately does not have any kind of understanding what Social Networks are all about. Sure he made you start a blog or at the very least started writing the posts for you, but that's not enough in 2009. Fire him.<br /><br />Posting links to your blog on your <a href="https://twitter.com">Twitter</a> account is not just beat, it's a pathetic attempt to do something without knowing what you're trying to accomplish. Twitter is not about you, <a href="https://twitter.com">Twitter</a> is about what everybody thinks of you. Make it personal, make it human... OK that'll be hard. Well make it funny then and fire him. Make that announcement your first real Tweet. He is no good at his job. He's work has "me too" attitude written all over it and now so does your Twitter account. <br /><br />By the way, your Tweets are your voice and right now you're telling everybody that you got nothing to say.Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com2tag:blogger.com,1999:blog-2037251024891596640.post-59453370074057357972009-03-04T00:32:00.000-08:002009-03-04T01:43:30.306-08:00Holy Mess Over the Rainbow - the Future of a Corporate Web-site<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOBLGE29S1Zk7GsBT2ZvORj0aa87HXWzFats3L1RbOcmNL9QGRnJaw3Z8LchkK_2_ObjKavCvHb9_b1TfhUo6dzQK2Bd62GiZYhpcP6-sJrPujX5k6CMq2GOidJN7tyzgVHcytoN-an_SL/s1600-h/polls_gay_obama_5_1046_95836_answer_3_xlarge.jpeg"><img style="cursor:pointer; cursor:hand;width: 259px; height: 350px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOBLGE29S1Zk7GsBT2ZvORj0aa87HXWzFats3L1RbOcmNL9QGRnJaw3Z8LchkK_2_ObjKavCvHb9_b1TfhUo6dzQK2Bd62GiZYhpcP6-sJrPujX5k6CMq2GOidJN7tyzgVHcytoN-an_SL/s400/polls_gay_obama_5_1046_95836_answer_3_xlarge.jpeg" border="0" alt=""id="BLOGGER_PHOTO_ID_5309259895238409586" /></a><br /><a href="http://en.wikipedia.org/wiki/Skittles_(confectionery)">Skittles</a> has taken a small step for a candy, but a giant leap for a <a href="http://en.wikipedia.org/wiki/Consumer_packaged_goods">CPG</a> brand web-site. A click on <a href="http://www.skittles.com/">skittles.com</a> will not take you to a corporate home page in a traditional sense, but instead to <a href="http://www.skittles.com/">Skittles on Facebook</a>. The only thing that has the functions that we have become accustom to on brand web-sites is a small widget in a upper left corner. Clicking on listed products will land you on a product <a href="http://en.wikipedia.org/wiki/Main_Page">Wikipedia</a> page, so even this is very Social Web.<br /><br />The rest of the clicks on the widget categories will take you respectively to these: <a href="http://www.skittles.com/pics.htm">Pictures</a> - <a href="http://www.flickr.com/">Flickr</a>, <a href="http://www.skittles.com/videos.htm">Videos</a> - <a href="http://www.youtube.com/">YouTube</a>, <a href="http://www.skittles.com/chatter.htm">Chatter</a> - <a href="https://twitter.com/home">Twitter</a>, <a href="http://www.skittles.com/friends.htm">Friends</a> - <a href="http://www.facebook.com/home.php">Facebook</a>. So it's all good, somewhat messy, but still good. When I say messy I'm talking about little things that make up the big picture. For example if you search for Skittles on <a href="https://twitter.com/home">Twitter</a>, you'll end up with <a href="https://twitter.com/search/users?q=skittles">43 results</a> and there's no way to tell which is the actual brand among them. I finally settled for these two - <a href="https://twitter.com/skittlesrainbow">@skittlesrainbow</a> that has 0 updates and <a href="https://twitter.com/skittles_com">@skittles_com</a> that has 126 updates all of them going like this "I'm a Skittles master... get a free Netbook only for Skittles USA/Canada: http://tinyurl.com/bl3yeg #skittles". Not sure which is worst.<br /><br />Still, is Skittles showing the way for the rest. Is this the future of a corporate web-site? Let's not forget the risk factor that comes with earned media - the social media - the uncontrollable media. For Skittles this undertaking is pretty low risk. When was the last time somebody opened a package of candy and was so disappointed with it's contents that it stayed with him or her for years. At the same time I still remember when an airline refused to let me board a plane with my kids at 6 in a morning. The younger one was only two at the time. Let me see if I can remember the airline, well there's no way I can forget that. <a href="http://www.flysas.com/Default.aspx?vst=true&epslanguage=EN">SAS</a>.<br /><br />So here it is. Is this the future? Is this the solution? Is it worth the risks? I think it could be . Even when a Brand drops a ball and really screws a customer and the customer posts all his negative emotions on the brands <a href="http://www.facebook.com">Facebook</a> wall, it will give the brand an opportunity to engage in a dialog. Not an easy thing to do, but it's better than watching and hearing all these conversations from a sideline.<br /><br />What do you think?<br /><br />NB! Oh yeah the picture is <a href="https://twitter.com/Skittles_KDP">one of the results</a> from the <a href="https://twitter.com/home">Twitter</a> search.Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com3tag:blogger.com,1999:blog-2037251024891596640.post-33102319568197678152009-02-27T13:20:00.000-08:002009-02-27T13:53:34.642-08:00WHOPPER SACRIFICE HAS BEEN SACRIFICED<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_wW1_kQY4HrVB8DLpTlvX6cg6CXCTE6IdgxUUOiZqjVHihFifbjEsdHZcihwnHytHr-e93nrYUT4Hwd_SAbXxdrCpsful5tSiNM0FBzXf2O0Kr3n9DPc6Z9v8n13oBh0LBtpdQiGoKhu2/s1600-h/whopper-sacrifice-picture.jpg"><img style="cursor:pointer; cursor:hand;width: 331px; height: 372px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_wW1_kQY4HrVB8DLpTlvX6cg6CXCTE6IdgxUUOiZqjVHihFifbjEsdHZcihwnHytHr-e93nrYUT4Hwd_SAbXxdrCpsful5tSiNM0FBzXf2O0Kr3n9DPc6Z9v8n13oBh0LBtpdQiGoKhu2/s400/whopper-sacrifice-picture.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5307595301607069890" /></a><br />I know this happened a while back, but just now I checked the link and it made me smile. First of all, I think that <a href="http://www.bk.com/#menu=1,-1,-1">Burger King</a> "Sacrifice your Facebook friends for a Whopper" was a truly original and funny campaign, scarce commodity nowadays. Give up ten of your so-called <a href="http://www.facebook.com/home.php">Facebook</a> friends and earn a free burger. Tell me this is not making you at least crack a smile. The loose connections so widely spread all over Facebook are called friends, if Facebook would use a word like contacts for example, then a sacrifice your contacts would not be funny at all.<br /><br />Unfortunately <a href="http://www.facebook.com/home.php">Facebook </a>forced <a href="http://www.bk.com/#menu=1,-1,-1">Burger King</a> to terminate the whole thing over some privacy issues and that's too bad, cause c'mon it is funny. Still, I think it's gonna be a while till we see something as simple, free and absolutely hilarious. Good for you Burger King and also you must admire the perfect ending. Here it is <a href="http://www.whoppersacrifice.com/">http://www.whoppersacrifice.com/</a><br /><br /><br /><br />As an afterword I want to add that who knows which side of this app was more receptive to the marketing message. The one who was willing to give up friends for a value of a sandwich or the one who got the message that this burger called Whopper is more valuable than his or hers friendship. LOL. Perfect execution.Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com17tag:blogger.com,1999:blog-2037251024891596640.post-24555918649457603012009-02-26T10:22:00.000-08:002009-02-26T11:04:47.263-08:00Kluster or clusterf**kFor everyone who doesn't know that I love all things crowdsourced - here it is " I love all things crowdsourced". Lately I've been playing around with kluster and it's younger sister namethis. I'm not sure why I picked sister over brother. Anyway <a href="http://namethis.com/name_this/">namethis</a> is simple by nature naming process for new businesses, but it stays true to the whole <a href="http://www.amazon.com/Wisdom-Crowds-James-Surowiecki/dp/0385721706">wisdom of crowds</a> thing. Plus guess what, it's plenty fun. <br /><br />The way it works is that you sign up and you're ready to start giving baby names to baby businesses. You just read a short description of a start-up and try to give it a truly original and useful name. There's also a reward involved, but the amounts are usually marginal and I really don't think anybody would get into this for money. Then again times are hard.<br /><br />My only problem with <a href="http://namethis.com/name_this/">namethis</a> is that I have not been able to come up with a good enough name for something. All of my suggestions keep getting un-original ratings, can't even crack the average rating. Then again I have a feeling that it's all on me.<br /><br />Now <a href="http://www.kluster.com/home/process">kluster</a> is much more complicated and sophisticated. I'm really rooting for them, since their platform is built for accomplishing serious things. Now they just need members and what I remember from <a href="http://en.wikipedia.org/wiki/James_Surowiecki">James Surowiecki</a>'s book is that you need a lot of them. Variety is just as important. <br /><br />Let's say you build a community of 100 000 members. Great. Unfortunately 95% of them are guys who think that if you haven't built a <a href="https://twitter.com/login">Twitter</a>+<a href="http://secondlife.com/">Second Life</a>+<a href="http://www.microsoft.com/virtualearth/">Virtual Earth</a> mashup, you haven't lived. That's where the great idea of kluster can turn into a total clusterfuck. Still I'm rooting for you guys. I'm also starting a <a href="http://diycity.org/">DIYcity</a> Group for city of Tallinn. <br /><br /><br />Same time I'm taking it slow. Baby steps...baby steps. Well hey, I'm still trying to reach the un-reachable goal. An average rating.Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com0tag:blogger.com,1999:blog-2037251024891596640.post-52046631560073937482009-02-05T00:36:00.000-08:002009-02-05T01:19:24.209-08:00Ray Ban Gets It - kindaWe all remember the <a href="http://www.youtube.com/watch?v=-prfAENSh2k">guy catching sunglasses with his face</a>, it was good and fun. So to stay with a viral feel <a href="http://www.rayban.com/">Ray Ban</a> is continuing with <a href="http://www.cutwatersf.com/">Cutwater</a> and brought us these. I do absolutely love the "Disco Ballers" or "One Man Disco" or what ever you would call it. It's the second one. I do not like the length of it and also that it's still following all the guide lines of old-fashion TV ads. <br /><br />Is this the future? Virals merging with TV 30 sec. spots and becoming professionally produced virals that last 3 minutes? That's not good, I don't have the patience to watch 3 minutes of still obvious advertising. I think the impact could be made somewhere around 15 seconds. <br /><br />I do admire Ray Ban for its self-discipline though, their slogan "Never Hide" is visible at the end of the clips only if you look for it. It would've been so easy to go down the slippery slope and plaster their logo all over the content. Maybe that's it, nowadays it's content as long as it's missing the logo and content becomes advertising as soon as the logo makes an appearance. <br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/3E-pHMN4DyA&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/3E-pHMN4DyA&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/emF1FBuDUNw&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/emF1FBuDUNw&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/m82xeUNLPbM&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/m82xeUNLPbM&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com0tag:blogger.com,1999:blog-2037251024891596640.post-46514863065098188552009-02-03T14:09:00.000-08:002009-02-04T00:23:05.056-08:00COOL - UNCOOLAn uncool company like<a href="http://www.microsoft.com/en/us/default.aspx"> Microsoft</a> brings you an uncool product like <a href="http://research.microsoft.com/en-us/um/redmond/projects/songsmith/">Songsmith</a>, but then somehow some people still found a way to use all this "uncoolness" and make something cool. Pop culture at its very best. Here are couple of my favorites. <br /><br /><br /><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/e1e_h1OJfS4&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/e1e_h1OJfS4&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/22AWPW5s4EA&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/22AWPW5s4EA&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />Just for comparison here's what Microsoft came up with to promote Songsmith, gotta warn you - it is physically painful. Watch at your own risk.<br /><br /><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/3oGFogwcx-E&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/3oGFogwcx-E&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object>Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com4tag:blogger.com,1999:blog-2037251024891596640.post-55443184258296739342009-01-29T00:49:00.000-08:002009-01-29T00:58:16.438-08:00AOL screw-up becomes ARTIn 2006 <a href="http://arstechnica.com/old/content/2006/08/7433.ars">AOL released millions of search logs</a>, by mistake of course. All the search engines keep telling us that search logs are anonymous and carry little meaning. Here it is. You decide.<br /><a href="http://www.minimovies.org/documentaires/view/ilovealaska"> "I love Alaska."</a><br /><br /><object width="400" height="225"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2893100&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=2893100&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><br /><a href="http://vimeo.com/2893100">I Love Alaska - Episode 1/13</a> from <a href="http://vimeo.com/submarinechannel">SubmarineChannel</a> on <a href="http://vimeo.com">Vimeo</a>.<br /><br />It's 2009 and we are what we search for. Turns out it was the same way in 2006.Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com2tag:blogger.com,1999:blog-2037251024891596640.post-52749813479421865802009-01-27T11:37:00.000-08:002009-01-27T14:23:54.056-08:00Google, Skype and Twitter are making me dumb, cheap and lazy....and I don't care. <br /><br />I no longer even try to remember the way to spell words like accommodate or conscientious. I'll just let Googles <a href="http://www.morevisibility.com/seoblog/googles-algorithm-update-for-misspelled-words-a-big-change-for-seo.html">recently updated</a> algorithm for misspellings do the work. Type in couple of letters and voilà - done. Who needs grammar. <br /><br />I no longer understand why do I have to pay the phone company. <a href="http://www.skype.com/intl/en/welcomeback/?cm_mmc=google%2Flatsearch-_-ALL%7CEN-_-BD-_-kwid%3D200006165%7Ccreative%3D2735724764%7C-%7C100000000000000039183">Skype</a> is free, <a href="http://www.fring.com/">Fring</a> that puts Skype on my mobile is free. Paying for something like that just seems so unfair. I think even the phone companies are starting to get it, that's why they're cutting back on offering free WiFi. They used to do it more. This must be their last stand.<br /><br />I no longer check my RSS or News feeds, I just keep <a href="http://twitter.com/home">Twitter</a> open and if there's anything even remotely significant happening, I"ll know about it in seconds. Lazy - yes, but efficient lazy.<br /><br />So here we go, say it out loud - I'm dumb, cheap, lazy and proud of it.Ron Simsonhttp://www.blogger.com/profile/05828094757375201422noreply@blogger.com2