nrme

Possibilities, possibilities. A new app for the I-Phone nrme is coming out soon and this one looks promising. Twitter-like by style, but if you take a closer look, it'll be all about location by substance. The transmitting of messages will be controlled by a pretty narrow geographical area surrounding the sender.

Now if the marketers get involved the use of this app can be promising. Sure it's gonna be fun to find out in which bar or club your friends are getting wasted at, but think about this - last minute price-drop for perishables, it doesn't have to be fish. Fruits, flowers even wedding cakes, that are not picked up.

On demand pricing for opera tickets or for over-purchased wagyu beef at the elite restaurant. Did I mention coupons? That's right location and time-line aware coupons.
This could be fun. It could be turned into a social marketing game.

Here's a link to TechCrunch post that describes nrme quite well
http://www.techcrunch.com/2008/06/26/exclusive-peek-at-nrme-location-based-twitter-without-the-noise/