Brazilian best-selling author Paul Coelho declared a competition on MySpace for making a collaborative movie of the book "The Witch of Portobello". You can pick a character and film the segment of the book in which that character is the narrator (there are fifteen). Then the best entries for each character will be combined to complete the storyline.The entire movie will be submitted to film festivals.
Holy Crap! I think this is incredible. Considering that he's known to have passionate fans, he's executing this perfectly. He's narrowing the creative by dividing the project into segments, well actually his book did that, but it works out great. Meanwhile loosening the reins on trying to control the creative.Plus there will be more than one winner. Like I said - best crowd-sourcing up to this point.
Except...MySpace...Well you can't have it all.
In any case I will go and see it.
And don't take the "best" in the title literally, of course I'm aware of importance of Wikipedia, InnoCentive, Threadless and many others.
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