Is this the future? I think it's definitely part of it and the first example of close to perfect execution is here. Take a look at HBO's True Blood Fan Wiki. HBO has been the most aggressive brand when it comes to engaging with the audience or allowing fans to take content and post it on other sites. The result - visitors to the "True Blood" wiki site stay 61% longer than on HBO's traditional site. Each fan contributes about six posts to the forum. The average time that visitors remain is 10 minutes on the wiki, compared with six minutes on HBO's main site. Need I say more.
Here it is : http://truebloodwiki.hbo.com/
NB! Obviously Wiki Marketing is not for every brand. You do need enthusiastic brand evangelists to be successful with this, but if you do have them - sky's the limit.
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