...that is the question and the answer for you @savisaar is a simple NO. Whoever is in charge of your Social Media or Online Media or Earned Media tactics unfortunately does not have any kind of understanding what Social Networks are all about. Sure he made you start a blog or at the very least started writing the posts for you, but that's not enough in 2009. Fire him.
Posting links to your blog on your Twitter account is not just beat, it's a pathetic attempt to do something without knowing what you're trying to accomplish. Twitter is not about you, Twitter is about what everybody thinks of you. Make it personal, make it human... OK that'll be hard. Well make it funny then and fire him. Make that announcement your first real Tweet. He is no good at his job. He's work has "me too" attitude written all over it and now so does your Twitter account.
By the way, your Tweets are your voice and right now you're telling everybody that you got nothing to say.
Exellent example of Peter's Principle.
ReplyDeleteUnless it's Dilbert's Principle.
ReplyDelete