We all remember the guy catching sunglasses with his face, it was good and fun. So to stay with a viral feel Ray Ban is continuing with Cutwater and brought us these. I do absolutely love the "Disco Ballers" or "One Man Disco" or what ever you would call it. It's the second one. I do not like the length of it and also that it's still following all the guide lines of old-fashion TV ads.
Is this the future? Virals merging with TV 30 sec. spots and becoming professionally produced virals that last 3 minutes? That's not good, I don't have the patience to watch 3 minutes of still obvious advertising. I think the impact could be made somewhere around 15 seconds.
I do admire Ray Ban for its self-discipline though, their slogan "Never Hide" is visible at the end of the clips only if you look for it. It would've been so easy to go down the slippery slope and plaster their logo all over the content. Maybe that's it, nowadays it's content as long as it's missing the logo and content becomes advertising as soon as the logo makes an appearance.
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