Good cause, good song, great execution. Campaign for Acciona, a sustainable development firm based in Spain. Song “Pure Imagination” (made famous by Gene Wilder in Willy Wonka & The Chocolate Factory). 80-second clip by director Marcel Burgos for McCann Erickson Italia. 1-2-3 punch.
http://www.youtube.com/experiencereI'm not sure how they did it, but it is impressive. YouTube browser window starts to tremble and shake and then seemingly implodes. Something new combined with something old (the song) definitely captured my short attention span.
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