PEPSI Forever

So that's why I haven't being drinking Pepsi. The logo was all wrong. Rumors are saying that the total relogoing ( not a real word ) cost will be in several million dollars.
Hmmm...

I'm on TV

It used to be that I had to send out crap like this myself, now my buddies are doing it. I like it.

All Blacks, Nano Technology and Adidas.

This is not a Jersey - is the latest marketing campaign from a New Zealand All Blacks rugby team and it's got everything. High Tech, interactivity, fan base engagement and viral components. Like I said - everything.

One jersey at a time is getting engraved by the names of 100,000 fans. Team Captain Richie McCaw's jersey was just finished, meaning that the names of fans were engraved onto a single thread used to make the jerseys. No worries though, you can still sign up your name for the next jersey.

The engraving process is made possible by Fibre Imprinting Nanotechnology, which was developed by Professor Richard Blaikie of the University of Canterbury and the MacDiarmid Institute of Advanced Materials and Nanotechnology.

Talk about engagement - you sign up, you invite your friends to sign up and there's even a search engine to find who else has signed up to have their name worn on the battle field.



They call it "AdiThread" and you can sign up here http://www.thisisnotajersey.com/#/adiThread

Juan Valdez - the Second Coming

I've always loved this brand and not only because I love coffee. Adored the laid back character invented way back in the fifties ( the friendly coffee grower with the somewhat ridiculous mustache, who comes to your door in the morning with a steaming cup'o'joe, not sure why they decided to ignore the late night coffee drinkers ). Absolutely loved him sitting in the stands at tennis US Open about a decade ago and consider the latest to be ingenious...

Here's the link http://seattlepi.nwsource.com/business/383742_juanvaldez17.html?source=rss

More Girl Talk for the Weekend

Girl Talk takes it up a notch with Feed the Animals

Girl Talk aka Gregg Gillis has turned Mashups into a truly new art form and you gotta love the pay as you wish business model.




Noosic T-Shirt: Girl Talk: Feed The Animals: Play Your Part - video powered by Metacafe

O Estado De S. Paulo & Nissan make You the Newsmaker

Way too often I rant about some bad and sometimes downright pathetic marketing and advertising efforts. This time it gives me great pleasure to direct your attention towards a truly original and resources consuming campaign. Definitely no easy feat.

Daily newspaper published in Brazil combined forces with Japanese auto-maker Nissan and together they accomplished something truly different in printed news publishing world.

They simply asked the readers - What news do YOU want to see on the Sunday edition front page? Subscribers were given a task: generate the news and pictures that you yourself would like to see in the paper. The accompanying Nissan ad claimed - "Escape the pattern. You, yourself should write the news".

The process was made simple, it simply required the users to go online, click on a Nissan banner ad, write headlines, upload pictures and proof the finished product before submitting the work.

OK, if this would be it, I'd still consider it a cool campaign. Imagine the subscribers surprise Sunday morning when they received the paper with the front page they designed. More than 1,000 personalized front pages were created and distributed. This time the Nissan ad exclaimed - "We proved that deciding what should be the news is out of the pattern".

Extreme customization, interaction with the brand and just way too many super-cool aspects to list were used in this campaign running in a old-school world, advertising an old world product.

Proof that it's not about the environment the idea flourishes in, but the idea itself. It always is.

Tudish Piip is Back with REVENGE

I can´t believe they did it. I don´t understand it, I don´t want to understand it and I´m little scared. The whole situation reminds me of "Return of the Killer Tomatoes" - sequel to one of the silliest and the funniest low-budget flicks ever, but not in a good way.

It did not make sense the first time around and it´s not gonna work this time either, but they will not give up. Persistence - not always a good thing. Makes me wonder though, next year - they gotta do it - right? Right?

In case you forgot, here are my past thoughts about RIMI advertising efforts - Rimigratsioon.

Best Marketing Esimene Eesti Internetiturunduse Kongress

DAY 2


LIKED:

Cherry and white chocolate tartes.


Will McInnes, sotsiaalmeedia agentuuri NixonMcInnes tegevjuht - Somewhat likable, teddy-bear resembling stage presence. Made an effort with limited success to get the audience involved in the process.


DISLIKED:


Will McInnes, sotsiaalmeedia agentuuri NixonMcInnes tegevjuht - Kept it real basic,considering that the event was called Internet Marketing Congress I would have to say insultingly basic.

Used out-dated slides in his Power Point, realized and apologized for it. C'mon, is it really too much to ask for you to go over your stuff the night before?

Kept showing example Virals that date at least year an a half ago.

Talked and talked about what has happened in the past few years. It's Online Marketing man...nobody cares what has happened, we want to know what's gonna happen next and next and next. If you don't know - you should stay off the stage. You got nothing.

That pinkish brownish substance offered at the lunch buffet. Oh, the catering was done by Bonaparte. Good to know.

Best Marketing - see you next time.

Best Marketing Esimene Eesti Internetiturunduse Kongress

DAY 1

LIKED:

Reval Auto turundusjuht Rivo Saarna ja ADM Interactive loovjuht Erki Peinar - Online Marketing Old School, but done real well and with big money. New ideas on integrating Online CRM with Home-Page experience ( ability to access maintenance records for example).

DreamGrow tegevjuht Priit Kallas annab 10 nõuannet paremate tulemuste saavutamiseks veebiturunduses - Short, fluent maybe self-explanatory for some, but a lot of value for most.

Paul Clements, Cannes Lions 2008 Cyber žürii liige, TBWACopenhagen loovjuht - Energetic, fun, loved the look of true disbelief on his face when it hit him, how little most of the audience understands what his talking about.


DISLIKED:

Miguel Moreno Toscano, EU Interactive Digital Consumer Marketing Manager - Using stats from 2006 in his PowerPoint when talking about Online Marketing. Why not 1906?
What an idiot.


Aleksander Smigielski, Unilever Central and Eastern Europe Media Director - Not showing up and sending a really dorky video interview instead. Where's my partial refund?


Marta Klepka, Gemius International Brand Manager - Puts Time Spent up on the big screen and then doesn't answer my question about the possible insignificance of the Time Spent and Page Views metrics. Also sensed hostility from her even 20 rows away.


Overall atmosphere : Would it kill everybody to have at least little bit of fun. You got out of the office... Why not to smile or something?


I'll be back tomorrow. To find out more about the Best Marketing Conference click here

I'll be tweeting a lot, so if you're half as bored as I will be, you can check my short format rambling going to my Twitter feed

OOPS

Oops, forgot to include this one in the September 12 post " Best Video Ads Ever Made "
Got to be my all time favorite. Spike Jonze at his very best.

%%% JOOP %%%

WHAT A F%%K IS J%%P THINKING?

DO THEY THINK WE ARE %%%%ING BLIND?

ARE THEY TRYING TO MAKE US %%%%ING BLIND?

DON'T THEY REALIZE THAT WE ARE WAITING FOR 100% OFF?





As you can see I didn't use a single " ! ", lots of question-marks though.

Best Video Ads Ever Made

Funny = Best in my book.

See more funny videos at Funny or Die

Brand Tags - Fun with Brands for Everyone

Brand Tags. I stumbled upon this without any help from StumbleUpon and liked it right away. It's simple, easy to use and fun. Yes, you're probably not gonna use hours on the site and not visit the site over and over, but the concept in it-self is absolutely ingenious. So I got curious and ran a search that came up with this great article about Noah Brier and the way he came up with the idea during a sleepless night. Gotta give it to him, not everyone get's epiphanies like that when they can't get any sleep. I'm jealous.

Try it, have fun with it. I specially like the battle mode, it's like a childhood card-game "War", but with today's brands.


http://www.brandtags.net/